About Us

Our Story

Founded in 2025 by two sisters attending Liberty University, Hill City Threadz was created out of a passion for both Liberty and apparel. While visiting other college campuses, they noticed that many universities offered multiple options for stylish, affordable school merchandise. At Liberty, however, fans had limited choices, and many of the available options came with a high price tag. They believed Liberty students, alumni, and fans deserved apparel that was not only affordable but also stylish enough to wear beyond game day.

Drawing on their experience in the apparel industry, they launched Hill City Threadz with a vision of creating high-quality Liberty-inspired clothing that people would reach for whether they were cheering on the Flames, attending class, running errands, or spending time with friends and family. The name Hill City Threadz pays tribute to Lynchburg, Virginia, known as the "Hill City", and reflects the community that inspired the brand. Today, our mission remains simple: to provide Liberty fans of all ages with affordable, comfortable, and timeless apparel that allows them to proudly represent Liberty wherever they go.